Advertising agencies do not get the net as a result of the net is that the place folks head to do things.
In 2004, I wrote a piece advising corporations to ne'er, ever let associate ad agency close to their web site. Back then, advertising agency web sites were a complete joke. If you needed to seek out out the terribly worst thanks to style websites all you had to try and do was look to Ogilvy or Saatchi & Saatchi.
So, have ad agencies changed? In 2010, have they gotten any better? No. If something, they are obtaining worse. and there is a reason. Quality internet management needs a group of skills that square measure nearly diametrically opposition the talents classical advertisers have.
Marketing and advertising on the net is concerning listening to what the client desires to try and do. Google does not try and sell you diapers once you look for life insurance. It offers you ads for all times assurance corporations in your space. this is often the new advertising. It's concerning listening. Being helpful.
In 2004, I wrote a piece advising corporations to ne'er, ever let associate ad agency close to their web site. Back then, advertising agency web sites were a complete joke. If you needed to seek out out the terribly worst thanks to style websites all you had to try and do was look to Ogilvy or Saatchi & Saatchi.
So, have ad agencies changed? In 2010, have they gotten any better? No. If something, they are obtaining worse. and there is a reason. Quality internet management needs a group of skills that square measure nearly diametrically opposition the talents classical advertisers have.
Marketing and advertising on the net is concerning listening to what the client desires to try and do. Google does not try and sell you diapers once you look for life insurance. It offers you ads for all times assurance corporations in your space. this is often the new advertising. It's concerning listening. Being helpful.
